Client:

Wanting to expand their reach in the market a poster series was created for Rocky to demonstrate the company's heritage of innovation, quality, and durability passed down from its founding. Focusing on their internal heritage message and the heritage of the hunting, working, and public and military service families among their loyal customer base, this series centered multi-generational photography in addition to Rocky's well-known rugged imagery. This series was well received in the field and praised by the CEO for capturing the spirit of the company.