GD USA 2022 American Graphic Design Award Winner

The annual catalog showcases the complete product line for Rocky and serves as a key resource to the sales team. Since taking over management of the catalog in 2019, content accuracy has increased by 73% and has seen improved satisfaction year-over-year. In addition to the standard catalog needs, the 2022 catalog also needed to highlight two brand milestones: the company’s 90th anniversary and the brand’s debut fire product line. This led to the development of new key artwork and a secondary catalog layout.