Wanting to evoke the look and feel of comic-style military training materials to capture the attention and interest of consumers, illustrated character designs were requested for the public service and commercial military categories of the brand. This series of illustrations was developed on an as-need basis with room to expand the line-up of characters to serve as mascots for new collections, for use as stickers and patches to distribute at trade shows and events, and as coloring activity sheets shared online during the 2020 Covid-19 stay-at-home orders.